Instructions: SOI is short for Sphere of Influence. Your SOI is where you should start when it comes to building your marketing prospects and opportunities. Why? Because these are the people that already know, like and trust you. Simply stated, your Sphere is 67% more likely to refer to you if you just do one thing...stay in touch!
Follow this short list to set up your SOI:
1. Upload database to your CRM 2. Inform them that you are now an agent via email 3. Start calling them and checking in just for the sake of checking in 4. Set up long term touch campaign