The purpose of having a listing appointment / consultation is to show your client how you will market their house and differentiate yourself from the competition. At the same time, the psychology behind the price, prep and offer platform software benefits, etc. to show how and why you can achieve superior results.
To be successful with this will take a complete understanding of each step, a lot of practice and the know how of how to build your leave behind listing game plan materials. If you need help setting this up, contact our Marketing Concierge or Andy Parker at 858.414.3661 or email him at andyparker@smart.realestate.
The listing presentation is more like an interview. The client is interviewing you and you are interviewing the client. Here are some things to do before your meeting:
Build Rapport – create positive expectations
Send them the flip book on your listing system and let them get to know you a bit
Let them tell you what they think their house is worth
Create a Pre-Listing Website with the Offer Platform built in
Also include with your “How To” flip book, the RPR’s CMA report via our PFD to Flip Book tool
Show them the CMA data justifies the end of the price range
The flip book reviews your unique sales process steps and the psychology behind it
On The Appointment...Qualifying Questions Before Your Appointment. Try to find out the answers to these questions:
1. Where are you moving to? 2. How soon do you need to be there? 3. How much would you like to list your home for? 4. What price will you not go below? Note: Talk about Net Sheet 5. What do you owe on the property? 6. Have you ever thought about selling your home yourself? 7. Do you want to help finance the property or do you just want to cash out of the property and make a clean exit?
This is a system to help you put together the step by step process of how you will list their home and why you are confident that your listing method is superior to most others. The 6 steps are as follows:
The purpose of having a listing appointment / consultation is to show your client how you will market their house and differentiate yourself from the competition. At the same time, the psychology behind the price, prep and offer platform software benefits, etc. In addition you want to show how you will obtain even better results.
To be successful with this will take a complete understanding of each step, a lot of practice and the know how of how to build your leave behind listing game plan. If you need help setting this up, contact Andy Parker at 858.414.3661 or email him at andyparker@smart.realestate.
Presentation Builder
Our Marketing Concierge can put this together for you, but if you want to do it yourself. Here's how:
Part of your presentation should be how you will price the home. First using the CMA Builder you will establish what the home should sell for. Then if you use the Value Range pricing model, simply set you top price around the where the comps are and the bottom price 15% - 20% below that.
