Lisiting Appointment | System
Lisiting Appointment | System
Send Information ahead of your appointment:
- Info on yourself, Brokerage | Team and your process (Listing Presentation Builder)
- Just the Facts Letter: What will I do for them Check List
- Create a Pre-Listing Website with the Offer Platform
- Include the Qualifying Questions
- Have your TC or LC send out another letter
Qualifying Questions Before Your Appointment:
- 1. Where are you moving to?
- 2. How soon do you need to be there?
- 3. How much would you like to list your home for?
- 4. What price will you not go below? Note: Talk about Net Sheet
- 5. What do you owe on the property?
- 6. Have you ever thought about selling your home yourself?
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7. Do you want to help finance the property or do you just want to
cash out of the property and make a clean exit?
Presentation Builder
This is a system to help you put together the step-by-step process of how you will list their home and why you are confident that
your listing method is superior to most others. The 6 steps are as follows:
Price
Preparation
Exposure
Multiple Offer Creation
Ranking Offers and Competition through the Offer
Highest and Best Negotiations
The purpose of having a listing appointment / consultation is to show your client how you will market their house and differentiate yourself from the competition. At the same time, the psychology behind the price, prep and offer platform software benefits, etc. In addition you want to show how you will obtain even better results.
To be successful with this will take a complete understanding of each step, a lot of practice and the know how of how to build your leave behind listing game plan. If you need help setting this up, contact Andy Parker at 858.414.3661 or email him at andyparker@smart.realestate.
CMA Builder
Part of your presentation should be how you will price the home. First using the CMA
Builder you will establish what the home should sell for. Then if you use the Value
Range pricing model, simply set you top price around the where the comps are and
the bottom price 15% – 20% below that.
