About Smart Real Estate Tools

Our Story

Andy Parker, Broker, NFL Retired

It started back when Andy Parker, Broker and Founder of Smart Real Estate Tools, Inc. realized that when it came to listing homes, the current way was not very efficient. Typically, agents listed a home at the highest price possible, which minimized the buying pool and fostered low ball offers, price reductions and long days on the market.  If the goal is to provide a superior service to the client, then the current way created more pain and frustrations than success.

 Andy set out to fix this inefficient system. He understood that he needed to create a selling method that created a multiple buyer environment combined with transparency and a sense of urgency.  So he built a software platform that does the above and creates a competitive environment, without it being an auction!  Bottom line, his first tool maximizes the size of the buying pool, which does all the above and enables the listing agent to sell their listings at the true highest and best price in the shortest period of time!  Now listing agents can provide the “Ultimate Level of Service” to their clients, get paid faster, differentiate themselves from the competition and win more listings. 

Andy set out to fix this inefficient system. He understood that he needed to create a selling method that created a multiple buyer environment combined with transparency and a sense of urgency.  So he built a software platform that does the above and creates a competitive environment, without it being an auction!  Bottom line, his first tool maximizes the size of the buying pool, which does all the above and enables the listing agent to sell their listings at the true highest and best price in the shortest period of time!  Now listing agents can provide the “Ultimate Level of Service” to their clients, get paid faster, differentiate themselves from the competition and win more listings.

Andy called this software platform The Smart Offer Platform!  The first tool was born.

After the first tool, Andy began seeing a lot of pain and frustration in other areas of the Agents business like overwhelm, organization, lead generation, client conversions and transaction management and realized he needed to create other tools, systems and services that provided similar efficiencies and even “Done-For-You” type services….Smart Real Estate Tools, Inc. (SRETools) was born.

SRETools, Inc. realized that even if your brokerage provides the best tools possible, agents are still all spread out with multiple logins, wondering how to do it all, all while paying tons of money and sales and marketing, so the Agent is overwhelmed and the utilization of the tools is low!  Therefore, SRETools, Inc. placed all tools and systems all in one affordable membership…The Smart Real Estate Membership was born!

Now, this Real Estate Membership is evolving every day with the goal of providing…

To Brokers:

      • Another layer of support to help their Agents sell more homes (Increase Productivity)
      • A great environment to assist with recruiting and retaining top talent
      • The ability to grow and scale

To Agents:

      • The ability to sell more homes
      • The creation of additional tools to provide even better service and ease in running their business
      • More efficiencies allowing the ability to compete against the big guys and have more time and freedom
      • An environment of support…

Remember, with the combination of your support and SRETools, we can make your brokerage the best its ever been!  

Set Up Your Brokerage Today

Set up your branded Real Estate Membership Today and help your agents sell more homes, provide a better service and operate more efficiently!